You can’t Download Skill, Experience or Creativity
Fiorelli Graphics & Printing
The computer is a wonderful tool tempting you with the promise that it is very fast, very easy and very inexpensive for anyone to create their own marketing materials such as fliers, brochures, postcards and even websites. Many forms of advertisements reinforce this promise; commercials, print ads and the internet all tell you how easy it is to design your own marketing materials they also tell you it saves you money too! You’d be a fool not to do it yourself wouldn’t you?!?
Time is Not on Your Side
Business owners have tremendous drains on their time. It’s extremely likely you’d put off doing a new marketing piece, even if it is something you really need, because other things put too much of a demand on your attention. Hiring a professional designer gives you a time advantage because they will create projects for you with only minimal attention from you - demanding much less time than it would have taken you - which allows you time to focus on what you do best - run your business. But the time to produce the projects isn’t the only time you’ll be saved.
You Can’t Afford Not To Hire A Professional
If you attempt to create marketing materials in the low-end page layout software program that came with your computer you’ll quickly learn it isn’t up to professional design industry standards. Of course you’ll only learn this after many wasted hours of struggle and perhaps some problem riddled trips to your local print shop - all of which add up to monetary losses. To do the job right you’ll have to invest in professional grade graphic design programs to achieve top notch results. These are quite expensive. Once purchased you’ll have to invest many hours of time just to familiarize your self with the software or invest further time and dollars into software training. If time is money, you’ve already spent way more than you intended and you’ll still be miles away from being adept at it. Is it a good trade of time and money to design a poor looking brochure?
What if you had paid a skilled, experienced graphic designer $500 to create you a professional, quality project? That fee looks inviting when compared to the DIY option and even though you will need to devote a small amount of time when working with a designer, the rest of the time you would have wasted spinning your tires can now be focused on running your business... which should actually make you money during that time rather than cost you money... Which is the more frugal option? Which option delivers the better marketing materials? Will the better marketing materials bring in more business making you more profits? All the answers are simple but they’re not the answers you’re being sold - particularly from online services.
Online Design Websites are Easy and Inexpensive
Design and print websites do offer a myriad of choices for pre-designed templates and logos to choose from. You can select one of their generic templates and clip art logos for a very low fees. Is there anything wrong with that?
A professional graphic designer is very knowledgeable and experienced in all aspects of the industry and works with many resources so is able council you on the best way to approach your projects that will be cost effective while producing the best results. With a professional graphic designer you will pay for what you get, but with online sites you may pay for more than you get and not be happy that you did.
When it comes to inexpensive online design and print services anyone else can choose the same designs as you. If your hope was to establish a unique and personal brand for your business they might offer the option to secure the sole rights to your logo / template selection. Those fees are quite exorbitant and are quite a bit more than the low price they dangle in front of you to lure you to their services. The fees can also be much more than if you had hired a professional graphic artist to create a unique design for you that would be customized to your specific needs that would set you apart, and often times, ahead of your competition.
Another drawback is online services rarely supply you with the artfiles you paid for. So, if you ever need to use your generic clip art logo for a project outside of what the online site offers you are pretty much out of luck because they don’t provide you with proper art files that can be used in other applications. At this point you’ll most likely end up seeking out a professional graphic designer and paying them to re-create something that already exists...that you already paid for once. You’ll have paid twice for the same generic artwork.
In contrast to a professional graphic designer who will work in direct contact with you, using all of their skills, education, and expertise to create a strong and quality custom design for you, the online sites often offer no assistanceor direct consultation. You’re left alone struggling to accomplish something you are not well versed in often producing less than professional looking results. Is that how you want your reputation represented? At least you saved a few dollars right? Many times the low fees aren’t as low as they are held out to be. They hype the lowest cost they have in front of you to attract your attention. 500 business cards or $10.
However, if you want to print on good quality paper stock there’s an additional fee for that. If you want something printed on the back there is an additional fee for that. If you want full color there is an additional fee for that. Don’t forget delivery costs, plus other non-publicized fees. Once you truly add up all the costs that are actually involved, the end result is close to what you would have paid a local printer near you. Additionally, the local printer could have printed your job and had it in your hands in 2-3 days as opposed to waiting several weeks from the online service.
What Value Does a Graphic Designer Really Offer?
There is so much more to graphic design than just trying to make marketing materials "look good". It’s also creativity and technical skills. It requires a commitment to understanding your business communication goals, buyer behavior, and best practices for each form of media and how they all tie into the direction and results desired for your particular business. All of these elements are important to the success of your marketing materials. Professional graphic designers are generally pretty good at what they do and they tend to be very creative. Hiring a designer is likely to mean that you’ll end up with a better finished product than you could have put together yourself.